The organization's vision for the future of the organization:

The jazz experience in Winnipeg will be the proliferation of jazz as an urban art form, not just an intellectual experience, but one that reaches out to a variety of communities and is built on shared experiences and efforts of artists, performers, schools, funders and audiences; it will be a synergistic cross pollination that furthers the intepretive and personal jazz experience where more than the music is happening. The organization and the Festival event will evolve and Jazz Winnipeg will be seen as a leader in jazz dissemination, in organizational governance, in drawing talent from many sources and in creating best practices in arts marketing and resource development.